Tuesday, 26 October 2010


Korean born, Eun Jeong, 33, has stood out over the past three seasons for her innovative use of draping and soft colour palettes. The Central Saint Martins graduate won the prestigious Fashion Fringe at Covent Garden award in 2008, with a beautiful all white debut collection. The designer creates beautifully tailored, feminine clothes with individual twists, such as lace panels or intricate pleats and fold detailing. Jeong’s signature pieces are made from silks and flowing chiffon, creating clothes which move fluidly to flatter the body. Describing her Mum as her muse, Eun Jeong states her customer is a woman who is ‘not shy, she looks and feels proud of herself as her clothes are unique’. Jeong’s clothes are shamelessly feminine with nipped in waists, ruffles, frills and lace, which are used to create romantic but chic pieces. The designer is becoming known for her signature draping and tailoring and has already been stocked at Net-a-Porter and Debut New York.

The designers Spring/Summer 2011 collection, inspired by tradition Mongrel costume, the eighties classic BIG and English summers was a continuation of her romantic aesthetic. Alongside Jeong’s traditional white pieces, the collection was taken in a new direction with the use of digital printing. The prints embossed on dresses and trousers, were so beautiful that I would not be surprised to see them become a signature for the label. The detailing of the prints added a fun youthful vibe to the designs. Jeong’s use of colour noted the unpredictability of the English summer, with notes of crisp white and lime green alongside the more overcast, muted black and nude. The experimentation with sleeve length was an added note to the colder weather the British unfortunately experience. Models stood amongst wooden furniture scattered with petals, beads and lace, which created a quintessentially English vibe.

Eun Jeong designs classic clothes with a twist and her collections consist of unique pieces that will ensure the wearer stands out. For her skilled use of draping alone, Eun Jeong is a designer to watch, plus, her excellent multi tasking abilities (designing in London and Korea, alongside managing D.S. Textile) is a clear inclination she is determined to succeed. The designers exquisite tailoring, nipped in waists and striking use of colour, will ensure she is a success for seasons to come.

Harriet Tisdall

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